At OSB, we're fully transparent about our revenue model. Our main source of income comes from affiliate marketing. This approach supports our operations and allows us to maintain our commitment to providing unbiased, expert sports journalism.
What is Affiliate Marketing?
So, what's this affiliate marketing all about? It's pretty straightforward. We've got links to various sportsbooks on our site. When you click on these links and maybe sign up or place a bet, we get a small commission. This isn’t just about profit for us; it’s about building a platform where top sports journalism thrives.
Your Clicks, Our Lifeline
Every click matters. When you, as a user, click on a link to one of our partner sportsbooks and take action, it contributes to our earnings. These commissions are vital, allowing us to hire experienced sports journalists and experts in sports betting, ensuring our content remains relevant, accurate, and of the highest quality. We are grateful to every user who has signed up to a sportsbook using our affiliate links at the end of the page.
Our Unbiased Approach
Despite our affiliate business model, our main priority at OSB is always editorial integrity. We uphold a strict policy of unbiased reviews and we can't emphasize this enough – our content is completely impartial. We partner only with sportsbooks that meet our high standards, and we never recommend sports betting sites that have been flagged for malpractice.
Not every sportsbook we recommend is a partner. We also feature bookies that we don’t have a commission-based relationship with. These are included purely based on their merit and the value they offer to you. It's easy to spot these, as we don't provide affiliate links to them.
Whether a sportsbook is a partner or not, if they don't measure up to our standards, we don't endorse them. This approach ensures that the recommendations you see on OSB are always based on quality, not commission.
Our Trusted Partners
We're proud to collaborate with some of the biggest names in the sports betting world. These partnerships are vital, but rest assured, our recommendations are based on genuine merit, not just business deals. Here are some of the elite partners we work with:
Bovada
BetUS
MyBookie
BetOnline
XBet
Sportsbetting.ag
BookMaker
EveryGame
WagerWeb
Of course, we have also reviewed many other sportsbooks and decided not to work with them. We could partner with as many sportsbooks as we wanted, but we are careful to keep our list of partner exclusive. Here are some examples of sportsbooks reviews, which resulted in us choosing not to partner with them. We are transparent about how we test sportsbooks.
How We Choose Our Partners
We choose our partners based on years of firsthand experience in the online sports betting industry. We have a careful review process involving multiple team members providing their honest opinions, scraping forums for customer complaints, processing bonuses, testing payout times, and contacting customer service.
Picking the right partners who offer the very best in the industry is how we earn and keep the trust of our readers. We would never risk that. We are 100% confident in our partners.
While we only accept the very best within our list of partners, we also have a blacklist of sportsbooks that you should definitely avoid. They made it onto the list for different reasons, such as delaying payouts, unresponsive customer service and lack of regulatory licensing.