Estimates Say Georgia Sports Betting Could Generated $100 Million in Tax Revenue Each Year

Yet another attempt to legalize Georgia sports betting has already failed in 2025. And that flop may be costing The Peach State more than $100 million per year.

This past January, the company GeoComply, which specializes in geographical software integrity and tracking, released reports on a handful of markets without legal sports gambling. Georgia was among the seven selected states. These reports have proven to be a treasure trove of information and informed speculation.

Findings in the GeoComply data include the number of Georgia sports betting account creation and login attempts from the past year. They also feature data on how voters feel about sports betting in Georgia. And most notably, they contain projections for the amount of sports betting tax revenue The Peach State would generate each year.

Indeed, the latter skews heavily towards speculation. But it is shaped by data points from the population, polls and other states. If there is a margin for error, it’s almost assuredly very slim. 

Regardless, the tax estimates for Georgia sports betting online may shock out. 

Georgia Sports Betting Market Has Nine Figure Potential

Here is a breakdown of the GeoComply projection from Bill Speros over at Bookies.com:

“GeoComply, on January 15, released a comprehensive study of geolocation checks from seven states that do not have legal online sports betting: Texas, Nebraska, Alabama, Georgia, Minnesota, South Carolina, and Mississippi. It analyzed the unsuccessful attempts made during the NFL regular season by people located in those states to legal betting sites located in neighboring states. The company also made estimates of lost tax revenue in those states from not allowing online betting. ‘These states—and their lawmakers—are also forfeiting significant tax revenue. Legalizing sports betting has consistently proven to be a powerful economic driver, with regulated states collectively generating billions of dollars that directly support education, infrastructure, and other essential public services,’ it said.?” 

Of the markets selected, sports betting in Texas finishes atop the list of potential tax revenue. GeoComply projects they can generate over $300 million per year. Meanwhile, Georgia sports betting revenue comes in second place. GeoComply has them pegged for $112.9 million in revenue each year.

Variables of the GeoComply Sports Betting Study to Consider

Now, there are some variables to consider. This study assumes Georgia online sports betting would be legalized as part of any rollout. That is not a given. While online sports betting in the United States is the industry’s biggest economic driver, previous sports betting legalization bills in The Peach State have sometimes excluded mobile operators. 

Beyond this, the overview conducted by GeoComply is forecasting Year 3 sports betting data. This might mean the sports betting market in Georgia would not hit the nine-figures mark before then. Numbers for the first two years do not appear relatively available. We do not know if they are impressive or not. 

Of course, even if they aren’t, supporters will not care. If $100-plus million is the light at the end of the tunnel, many would even operate Georgia sports betting at a loss for the first two years just to reach it.

Finally, the GeoComply study also assumes a 15 percent sports betting tax rate. That is actually pretty conservative. As a big-time sports market, Georgia should have the leverage to negotiate higher rates with commercialized sportsbooks. They may not hit the New York sports betting tax clip of 51 percent, but they certainly seem capable of entering the 20s.

To that end, these revenue projections may actually be too low. For instance, let us assume Georgia sports betting regulators institute a 20 percent tax rate. That annual revenue number could climb past $140 or even $150 million. And that is the amount of money The Peach State is leaving on the table without legal sports betting. 

Sports Betting in Georgia Seems Further Away Than We Thought

A bill to legalize sports betting in Georgia made the House of Representatives’ 2025 legislative agenda. Not only did it fail, but it did not even earn an official vote from the House, let alone the Senate. 

This is a departure from years past. Georgia sports betting typically receives more support from the House. Is this year’s flop a sign that advocacy in the House is wavering? That remains to be seen. Some simply think the timing was not right.

“‘It came in late and I guess people just weren’t there yet,” House Higher Education Committee Chairman Chuck Martin, an Alpharetta Republican, tells reporters (via the Associated Press). We’ll keep working with people and trying to do what’s in the best interest of the state.’”

Technically speaking, Georgia still has time to resubmit the bill for additional consideration. But the deadline is just a couple of weeks away. Given the lack of dialogue before, most experts do not think the proposal will be revived.

If this really is a timing thing, perhaps 2026 Georgia sports betting talks can reaffirm policymakers’ interest in legalization. The past few attempts at least engendered extensive discussion. The next try should follow a similar blueprint.

And yet, if the 2025 Georgia sports betting failure is a sign of prevailing sentiment among lawmakers, well, buckle up. The bar for a constitutional amendment is high. Two-thirds majority of the House and Senate must approve it. What’s more, the state will likely wait for an election year to let voters decide its fate. So if a Georgia sports betting bill isn’t ratified in the House and Senate by next spring, it will not be voted on again until at least November 2028. From there, the soonest it would launch is 2029.

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